Whether you're an OEM, distributor, or manufacturer, our Intelligent Inbound® approach to marketing can help you attract prospects and nurture them into customers.

How We Help

Craft Persona-Driven Content

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Buyers and engineers don’t pick their distribution and manufacturing partners on a whim. With your customer’s intent in mind, we’ll create a data-driven content strategy that delivers the right content to the right people at the right time in their buying journey.

Increase Leads and Revenue

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Amazon accounts for nearly 37 percent of U.S. e-commerce sales, and manufacturing businesses have to work hard to compete. We’ll deliver an all-inclusive marketing strategy to increase site traffic, shorten the sales cycle, and turn leads into customers. 

Optimize Your Resources

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Help your teams get back to what they do best and leave the rest to us. We’ll build a marketing strategy catered to your industry that features powerful marketing automation, saving you time, maximizing your investment, reducing costs, and growing revenue.

Nurture Leads and Build Trust

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Not everyone is ready to sign, and there’s no reason to ever lose a lead. We’ll help you leverage automation throughout the sales cycle for following up with and nurturing leads after expos, trade shows, demos, website downloads, and more.

Realizing Incredible Growth with Inbound Marketing

With website optimization, blog and premium content offer creation, and lead capture organization, Bay Supply experienced explosive growth.

Read the Bay Supply Case Study

increase in organic blog traffic
increase in website orders in 2018

What Our Clients Say

We have worked with other inbound agencies in the past, but SmartBug is an inbound marketing agency unlike any other—a class act, driven by passion, a strong work ethic, and high standards, without any weak links. My team and I have partnered with SmartBug for the past six months. Our rebranding strategy dovetailed into a website relaunch with an aggressive timetable that Kyle and his team were able to accomplish on time and within budget. We are a fast-growing B2B tech company operating in the genuine white space of web archiving. On the inbound and GDD side, Juli and Aaron took the time to learn about our business, clients, and industry to help us achieve our goals. They have been a true extension of our marketing team, without the compromise or disconnect. SmartBug is a cultivated team that drives results and helps you to achieve your marketing goals.”

Pamela Talevski

Worldwide Marketing, Hanzo Archives

Brett Chalmers

I've been involved in quite a few website redesigns, and this was the first one where the project was completed on time and on budget. SmartBug's project management and follow-up services teams are incredibly professional and knowledgeable. Their creativity and flexibility also helped build a site that solved our business challenges. As we transitioned from our old site to the new site built from scratch by SmartBug, we wanted to make sure that traffic, SEO, lead capture, and other metrics didn't suffer. Not only did our numbers maintain their previous level, they exceeded it within weeks—and they continue to grow.”

Brett Chalmers

Marketing Director, Access eForms

Juli and the entire SmartBug team are great to work with! We’ve worked with other agencies in the past, but SmartBug just gets it in a way that others don’t. They work hard to study our audience and tailor their efforts to our unique needs. They’re reliable, responsive, and knowledgeable. What more could we ask for?”

Esther Cohen


Before working with SmartBug, we had just terminated another HubSpot partner and were pretty frustrated with the time and money we had wasted. I went back into the search process rather jaded. SmartBug immediately changed my attitude by investing in the sales process and potential relationship. They came right out the gates with improvements and ideas that made great sense … and we had not yet contracted with them. The positive experience has continued well past the courting process and, honestly, has only gotten better. They employ an efficient organizational structure that eliminates the "go between" communication that is often ineffective and unnecessary. They also employ intelligent and experienced people, people who have often had their own P&L ownership. The service level and attention is unparalleled ... Katie makes us feel like we are her only client. Like I said, SmartBug gets it!!”

Matthew Cutone

CEO, Horizon Display & Seed

We've worked with the SmartBug team both for a complete website redesign on the HubSpot COS and for ongoing inbound marketing services. Going through a website redesign process with HubSpot COS, SmartBug was able to help us create a site that increased the impact of our brand and marketing. The team was extremely flexible and responsive to questions and feedback. We are now partnered with SmartBug to execute a comprehensive inbound marketing strategy that is further building our thought leadership and reputation. We just were named as part of the Inc. 5000 fastest growing companies, and we consider SmartBug to be an integral part of our strategy to stay on that list. We highly recommend you work with SmartBug Media.”

Joseph Rando

Trade Area Systems

SmartBug has a strong knowledge of inbound marketing and strong strategy to drive results. They are easy to work with and very responsive to any concerns or questions. Thank you for being a great partner!”

May Phanh

Marketing Manager, Ingram Micro

Seth Hauben

Working with SmartBug has been a very positive experience. They are easy to work with and are very knowledgeable on all inbound marketing topics. In addition to producing all of our content, we regularly lean on them for help with design work, social media work, SEO work, email campaigns, reporting, and much more. They have continually exceeded our expectations, and our results since teaming up with them have been exceptional. ”

Seth Hauben

CMO, Wintac

How We Do It for the Manufacturing Industry

At SmartBug Media®, Intelligent Inbound® marketing is built on smart, data-oriented strategies and complementary deliverables. With inbound marketing, web design, PR, sales enablement, paid search, SEO, creative, and more, our approach is flexible, scalable, and built for increasing leads, growing revenue, and establishing brand authority.

Learn More About Inbound Marketing

Marketing automation is only as effective as your marketing strategy and infrastructure are strong. We’ve got the expertise to craft an Intelligent Inbound strategy that complements and leverages the systems and processes you’ve come to rely on every day.

Learn More About Marketing Automation

Manufacturers may be a dime a dozen, but what your business does and how it does it are truly exceptional. We’ll tap into that unique value proposition and help you stand out in a crowded marketplace flush with untapped potential by crafting persona-driven content that converts at every stage of the Buyer’s Journey.

Learn More About Creative and Branding

Inbound marketing and the manufacturing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing turns visitors into leads and leads into customers by maximizing marketing ROI and helping your sales team close business faster.

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We’ve Got the Expertise—and the Accolades

We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in Intelligent Inbound marketing, marketing automation, and sales enablement. From achieving brand differentiation to implementing marketing automation, we deliver best-in-class inbound marketing strategies focused on the customer experience.

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Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

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Quick Wins for Lead Generation in Manufacturing

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Ready to Take Your Manufacturing Company to the Next Level?

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