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Manufacturing

Whether you're an OEM, distributor, or manufacturer, our approach to marketing can help you attract prospects and nurture them into customers.

How We Help

Craft Persona-Driven Content

Buyers and engineers don’t pick their distribution and manufacturing partners on a whim. With your customer’s intent in mind, we’ll create a data-driven content strategy that delivers the right content to the right people at the right time in their buying journey.

Increase Leads and Revenue

Amazon accounts for nearly 37 percent of U.S. e-commerce sales, and manufacturing businesses have to work hard to compete. We’ll deliver an all-inclusive marketing strategy to increase site traffic, shorten the sales cycle, and turn leads into customers. 

Optimize Your Resources

Help your teams get back to what they do best and leave the rest to us. We’ll build a marketing strategy catered to your industry that features powerful marketing automation, saving you time, maximizing your investment, reducing costs, and growing revenue.

Nurture Leads and Build Trust

Not everyone is ready to sign, and there’s no reason to ever lose a lead. We’ll help you leverage automation throughout the sales cycle for following up with and nurturing leads after expos, trade shows, demos, website downloads, and more.

Realizing Incredible Growth with Digital Marketing

With website optimization, blog and premium content offer creation, and lead capture organization, Bay Supply experienced explosive growth.

Read the Bay Supply Case Study
+3,338%
Increase in organic blog traffic
+75%
increase in website orders in 2018

What Our Clients Say

If you are working within HubSpot, SmartBug has the people and know-how to build your website.

Michael Gin
Nomis, Creative Director
Liz Ricklefs

As the manager of over 70 providers in the HubSpot Service Marketplace, SmartBug Media managed to stand out above the rest in several ways—no small feat.

Liz Ricklefs
HubSpot, Services Marketplace
Luke Doiron

SmartBug knows exactly what HubSpot can do and pushes the platform to perform for our business.

Luke Doiron
Conversant Bio, Chief Commercial Officer

How We Do It for the Manufacturing Industry

At SmartBug Media®, Intelligent Inbound® marketing is built on smart, data-oriented strategies and complementary deliverables. With inbound marketing, web design, PR, sales enablement, paid search, SEO, creative, and more, our approach is flexible, scalable, and built for increasing leads, growing revenue, and establishing brand authority.

Learn More About Inbound Marketing

various manufacturing website images

We’ve Got the Expertise—and the Accolades

We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in Intelligent Inbound® marketing, marketing automation, and sales enablement. From achieving brand differentiation to demand generation, we deliver best-in-class marketing strategies focused on the customer experience.

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Inbound Marketing Quick Wins for Lead Generation in Manufacturing pocket guide

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

Learn More

Our Latest Manufacturing Industry Insights

Marketing for Manufacturing
Manufacturing

Marketing a Manufacturing Company to Reach the Right Buyers

A good manufacturing marketing plan is a difficult challenge. Learn how to narrow your scope and be nimble with the all-too-inevitable changes.

Read More
compass-lead-nurturing-manufacturing-marketing
Manufacturing

How to Build a Lead Nurture Strategy for Manufacturing Marketers

Manufacturing marketers: Learn how you can create and implement a targeted lead nurture strategy for both prospects and customers.

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Ready to Take Your Manufacturing Company to the Next Level?