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Supercharge Your Pipeline


Whether you're an OEM, a distributor, or a manufacturer, we can help amplify your digital strategy and transform prospects into loyal customers.

Why Work with SmartBug?

Craft Persona-Driven Content

Buyers and engineers don’t pick their distribution and manufacturing partners on a whim. With your customers' intent in mind, we’ll create a data-driven digital strategy that delivers the right content to the right people at the right time in their buying journey.

Increase Leads and Revenue

Amazon accounts for nearly 38 percent of U.S. e-commerce sales, and manufacturing businesses have to work hard to compete. We’ll deliver an all-inclusive digital strategy to increase site traffic, shorten your sales process, and enhance your customer lifecycle to turn leads into customers.

Optimize Your Resources

Help your teams get back to building, designing, and producing quality products and leave the rest to us. We’ll build a digital strategy catered to your industry that features powerful marketing automation, saving you time, building trust with procurement teams, maximizing your investment, reducing costs, and growing revenue.

Nurture Leads and Build Trust

Not everyone is ready to sign, but that's no reason to lose a lead. We’ll help you leverage powerful automation throughout the sales cycle to follow up with and nurture leads after expos, trade shows, demos, spec sheet and catalog downloads, and more.

Realizing Incredible Growth with Digital Marketing

With website optimization, blog and premium content offer creation, and lead capture organization, Bay Supply experienced explosive growth.

increase in organic blog traffic
increase in website orders in 2018

How We Do It for the Manufacturing Industry

At SmartBug Media, our digital marketing is built on smart, data-oriented strategies and complementary deliverables. With inbound marketing, web design, PR, sales enablement, paid search, SEO, creative, and more, our approach is flexible, scalable, and built for increasing leads, growing revenue, and establishing brand authority.

various manufacturing website images

We’ve Got the Expertise—and the Accolades

We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in digital strategies, marketing automation, sales enablement, and more. From brand differentiation to demand generation, we deliver best-in-class digital strategies focused on the customer experience.

Inbound Marketing Quick Wins for Lead Generation in Manufacturing pocket guide

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

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Our Latest Manufacturing Industry Insights

Woman in office explaining the benefits of channel marketing to her CMO

Your Guide to Showcasing the Value Add of Channel Marketing for CMOs

Explore the power of channel marketing for CMOs to expand your business reach, scale quickly, and diversify your lead sources.

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Marketing for Manufacturing

Marketing a Manufacturing Company to Reach the Right Buyers

A good manufacturing marketing plan is a difficult challenge. Learn how to narrow your scope and be nimble with the all-too-inevitable changes.

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Let's level up your manufacturing business with a results-driven digital strategy.