Whether you're an OEM, distributor, or manufacturer, our Intelligent Inbound® approach to marketing can help you attract prospects and nurture them into customers.

How We Help

Craft Persona-Driven Content

Buyers and engineers don’t pick their distribution and manufacturing partners on a whim. With your customer’s intent in mind, we’ll create a data-driven content strategy that delivers the right content to the right people at the right time in their buying journey.

Increase Leads and Revenue

Amazon accounts for nearly 37 percent of U.S. e-commerce sales, and manufacturing businesses have to work hard to compete. We’ll deliver an all-inclusive marketing strategy to increase site traffic, shorten the sales cycle, and turn leads into customers. 

Optimize Your Resources

Help your teams get back to what they do best and leave the rest to us. We’ll build a marketing strategy catered to your industry that features powerful marketing automation, saving you time, maximizing your investment, reducing costs, and growing revenue.

Nurture Leads and Build Trust

Not everyone is ready to sign, and there’s no reason to ever lose a lead. We’ll help you leverage automation throughout the sales cycle for following up with and nurturing leads after expos, trade shows, demos, website downloads, and more.

Realizing Incredible Growth with Inbound Marketing

With website optimization, blog and premium content offer creation, and lead capture organization, Bay Supply experienced explosive growth.

Read the Bay Supply Case Study

increase in organic blog traffic
increase in website orders in 2018

What Our Clients Say

Jean Morgan

SmartBug has made our jobs easier in so many ways. They are so responsive and provide customer service at the highest level. Thanks for all you do, SmartBug!”

Jean Morgan


Cody Strate

We have used SmartBug for over a year now, and our relationship is beyond vendor/consumer. It's a partnership. Yes, their product is good. The value is commensurate with the price. However, it's the people that make SmartBug phenomenal. Knowing I have Paul (my guy) in our corner is comforting. We have a ton going on and I sleep better knowing I have good SB people in our corner. For us SmartBug = Real People | Real Caring | Real Results”

Cody Strate


Gina Sandoval

The difference that SmartBug Media has made in our marketing and sales stack is remarkable. It's always fun to have our prospects share how much they enjoy our marketing content. Since working with SmartBug, I hear time and time again how relevant and informative our marketing resources are. Amidst the age of inboxes flooded with marketing fluff, they're a cut above the rest.”

Gina Sandoval


Lisa Parker

We originally brought SmartBug in to help us ramp up our inbound content efforts. We had been utilizing HubSpot for about nine months but needed help to take our content strategy to the next level, as well as maximizing the value of HubSpot. We have a very complex B2B product and highly specific target market, and we were blown away by how quickly Ryan, Amber, and team understood our current state, created a practical and impactful plan and then help us execute it. As noted by another reviewer below: "They excel both at strategy as well as execution—a rare combination in most consulting organizations." I consider them a true partner in our marketing efforts and would highly recommend them to any size organizations, whether a startup or an enterprise organization.”

Lisa Parker

VP Marketing, Prolifiq

Anthony Paille

I love working with SmartBug. The inbound template they built is modern and attractive looking and super easy to use as a non-developer. As a company, I find them to be very personable, quick to respond to questions, and always willing to go above and beyond. I highly recommend them.”

Anthony Paille

VP of Marketing, AIIM

Juli and the entire SmartBug team are great to work with! We’ve worked with other agencies in the past, but SmartBug just gets it in a way that others don’t. They work hard to study our audience and tailor their efforts to our unique needs. They’re reliable, responsive, and knowledgeable. What more could we ask for?”

Esther Cohen


SmartBug has a strong knowledge of inbound marketing and strong strategy to drive results. They are easy to work with and very responsive to any concerns or questions. Thank you for being a great partner!”

May Phanh

Marketing Manager, Ingram Micro

How We Do It for the Manufacturing Industry

At SmartBug Media®, Intelligent Inbound® marketing is built on smart, data-oriented strategies and complementary deliverables. With inbound marketing, web design, PR, sales enablement, paid search, SEO, creative, and more, our approach is flexible, scalable, and built for increasing leads, growing revenue, and establishing brand authority.

Learn More About Inbound Marketing

Marketing automation is only as effective as your marketing strategy and infrastructure are strong. We’ve got the expertise to craft an Intelligent Inbound strategy that complements and leverages the systems and processes you’ve come to rely on every day.

Learn More About Marketing Automation

Manufacturers may be a dime a dozen, but what your business does and how it does it are truly exceptional. We’ll tap into that unique value proposition and help you stand out in a crowded marketplace flush with untapped potential by crafting persona-driven content that converts at every stage of the Buyer’s Journey.

Learn More About Creative and Branding

Inbound marketing and the manufacturing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing turns visitors into leads and leads into customers by maximizing marketing ROI and helping your sales team close business faster.

Learn More About Sales Enablement

We’ve Got the Expertise—and the Accolades

We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in Intelligent Inbound marketing, marketing automation, and sales enablement. From achieving brand differentiation to implementing marketing automation, we deliver best-in-class inbound marketing strategies focused on the customer experience.

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Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

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Quick Wins for Lead Generation in Manufacturing

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Ready to Take Your Manufacturing Company to the Next Level?

Request Consultation