Manufacturing

Whether you're an OEM, distributor, or manufacturer, our Intelligent Inbound® approach to marketing can help you attract prospects and nurture them into customers.

How We Help

Craft Persona-Driven Content


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Buyers and engineers don’t pick their distribution and manufacturing partners on a whim. With your customer’s intent in mind, we’ll create a data-driven content strategy that delivers the right content to the right people at the right time in their buying journey.

Increase Leads and Revenue


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Amazon accounts for nearly 37 percent of U.S. e-commerce sales, and manufacturing businesses have to work hard to compete. We’ll deliver an all-inclusive marketing strategy to increase site traffic, shorten the sales cycle, and turn leads into customers. 

Optimize Your Resources


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Help your teams get back to what they do best and leave the rest to us. We’ll build a marketing strategy catered to your industry that features powerful marketing automation, saving you time, maximizing your investment, reducing costs, and growing revenue.

Nurture Leads and Build Trust


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Not everyone is ready to sign, and there’s no reason to ever lose a lead. We’ll help you leverage automation throughout the sales cycle for following up with and nurturing leads after expos, trade shows, demos, website downloads, and more.

Realizing Incredible Growth with Inbound Marketing

With website optimization, blog and premium content offer creation, and lead capture organization, Bay Supply experienced explosive growth.

Read the Bay Supply Case Study

+3,338%
increase in organic blog traffic
+75%
increase in website orders in 2018

What Our Clients Say

Tim Randall

We are using SmartBug for paid advertising, SEO, Hubspot help, and content creation. To say we are happy would be an understatement. They are helping us rapidly scale out our business. Like many businesses, we try things and figure out what works best. That means changing things on the fly at times. We can't believe how fast Smartbug can deliver on things like content, webpage creation, our Hubspot implementation, etc...”

Tim Randall

Quest Software

Kevin Connelly

One of the biggest challenges any sales team encounters is identifying the correct persona to target. Buyers today are hammered by content that is not relevant to the pains they are trying to address. SmartBug researched and architected the personas, relevant pain, messaging, and general approach to Conversica's targeting plan. SmartBug is a dependable team of marketing ninja's who deliver at the highest level. I would highly recommend engaging with their team. You will walk away impressed and questioning what have you been doing this entire time without them.”

Kevin Connelly

Conversica

Michael Timmons

This is an organization that has the perfect balance of marketing knowledge, strategy, creativity, and professionalism. We hired SmartBug to help us design a better website and integrate with HubSpot. The entire team was focused on helping us build a modern site that helps guide potential customers through clear messaging of our products and services. They listened. They really took the time to understand what we needed and how we wanted to grow our business. They offered a great strategy for the communication and flow of our pages and were able articulate their suggestions so we could visualize what our customers would experience. The team was on target with communication and meeting deadlines. The end result was fantastic. Our website now gets a score of 97 on website grader. Visitors are viewing more pages and staying longer. Leads are better. Team members Jen, Kyle, Hasan, Ben, Amanda and the rest of the crew were great to work with. We'd work with them again in a heartbeat.”

Michael Timmons

Skild

Leatitia Pertuis

SmartBug is everything you need in a partner: they are fast, efficient and reliable. We launched two bilingual and fully optimized inbound websites in less than three months. What could have been a very stressful experience was, in fact, an amazing collaboration with a very competent and dedicated team.”

Leatitia Pertuis

PetalMD

SmartBug has a strong knowledge of inbound marketing and strong strategy to drive results. They are easy to work with and very responsive to any concerns or questions. Thank you for being a great partner!”

May Phanh

Marketing Manager, Ingram Micro

Kelly Meredith

Couldn't be happier with SmartBug's work on our training page. We had a vision and they helped us define it, and bring it to life. Would highly recommend working with this capable group of folks!”

Kelly Meredith

Pulsara

Scott Salkin

SmartBug has been an extended part of our marketing/sales team pretty much since day one, coming on board to help us with everything from our website to our ongoing lead generation and nurturing campaigns. Their ability to dive below the surface and really understand our business and the SaaS industry has been critical in helping us make sure that our marketing doesn't just look great, it actually speaks to our audience and delivers the results and KPIs we need to grow. And the team's knowledge and understanding of HubSpot—for both marketing and CRM—saves us immeasurable time and money.”

Scott Salkin

CEO, Allbound

How We Do It for the Manufacturing Industry

At SmartBug Media®, Intelligent Inbound® marketing is built on smart, data-oriented strategies and complementary deliverables. With inbound marketing, web design, PR, sales enablement, paid search, SEO, creative, and more, our approach is flexible, scalable, and built for increasing leads, growing revenue, and establishing brand authority.

Learn More About Inbound Marketing

Marketing automation is only as effective as your marketing strategy and infrastructure are strong. We’ve got the expertise to craft an Intelligent Inbound strategy that complements and leverages the systems and processes you’ve come to rely on every day.

Learn More About Marketing Automation

Manufacturers may be a dime a dozen, but what your business does and how it does it are truly exceptional. We’ll tap into that unique value proposition and help you stand out in a crowded marketplace flush with untapped potential by crafting persona-driven content that converts at every stage of the Buyer’s Journey.

Learn More About Creative and Branding

Inbound marketing and the manufacturing industry were made for each other. With its comprehensive, data-driven approach, inbound marketing turns visitors into leads and leads into customers by maximizing marketing ROI and helping your sales team close business faster.

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We’ve Got the Expertise—and the Accolades

We’ve worked with manufacturing companies large and small. We’re also globally recognized experts in Intelligent Inbound marketing, marketing automation, and sales enablement. From achieving brand differentiation to implementing marketing automation, we deliver best-in-class inbound marketing strategies focused on the customer experience.

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Intelligent Inbound Training for Marketers

Intelligent Inbound Training for Marketers

If you’re looking for training courses for your marketing and sales teams, we’ve got something for everyone. Whether we come to you or meet virtually, our facilitators deliver marketing training that works.

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Intelligent Inbound Training for Marketers

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Ready to Take Your Manufacturing Company to the Next Level?

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