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HubSpot CMS + Smart Content

Pushing the Boundaries of Haptic Technology

D-BOX is a publicly traded company listed on the Toronto Stock Exchange (TSX: DBO) with offices in Montreal, Los Angeles, and Beijing. D-BOX is a leader in haptic technology that allows users to have immersive experiences while watching movies or playing video games.

SmartBug completely redesigned D-BOX's corporate website, making it more intuitive, flexible, and lead generation-focused. We also help D-BOX optimize its use of HubSpot and refine its inbound marketing strategy.



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Improve User Experience

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Facilitate Content Management

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Make the Website SEO-Friendly

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Focus on Lead Generation

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A computer, a tablet, and a mobile

Content Integration

SmartBug implemented a module to showcase upcoming D-BOX films from the microsite catalog. Additional modules were added to feature the latest D-BOX-compatible games and movies and to display all content available in the microsite catalog.

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Film Collection

We developed a single-page application using Vue.js to showcase movies and series sourced from The Movie Database via API integration.

The application features comprehensive title display filters and enables dynamic title presentation based on filter selections, eliminating the need for page refresh. It also includes a powerful search engine for title-type queries and a display of D-BOX theaters worldwide.

Platform Used:


HubSpot CMS offers flexible content management with robust developer capabilities and personalized, secure client experiences. Features include:

  • Premium hosting, dynamic content, and a drag-and-drop management interface
  • Creation of page variations for A/B testing
  • SEO recommendations directly in the CMS
  • Multilingual creation functionalities without the use of external plugins
  • Complete analytical data and lead tracking
  • Smart content and Smart CTA functionalities
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New Additions

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Investor Page

D-BOX, a TSX-listed enterprise, is obliged to provide information to current and potential investors. To that end, SmartBug created an efficient new investor section. 

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Customer Service Center

D-BOX prioritizes customer service and satisfaction. SmartBug developed a new, enhanced service center, designed to centralize information for D-BOX clientele.

This hub includes a knowledge base, software downloads, support documents, troubleshooting resources, contact forms, and more.

Our Metrics of Success

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136 %
Increase in Website Visitors
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56 %
Increase in Pages Viewed per Visit
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309 %
Increase in Organic Traffic
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54 %
Reduction in Page Load Speed
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1752 %
Increase in Number of Leads
We managed to deliver a brand-new website in 4 months, while respecting tight deadlines, budget, and having fun! In my 20 years of digital marketing experience, I’ve never met a team as dedicated, creative, professional and results driven as the SmartBug team. They know HubSpot inside and out, making any redesign project smooth sailing!
Annie Lupien, Digital Marketing Director
D-BOX Technologies
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