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Transforming a Rebrand into a Solutions-Oriented Website

Convr Website Desktop View
Convr Website Tablet View
Convr Website Mobile View


Convr, formerly known as DataCubes, is the top underwriting decisioning platform for commercial property and casualty (P&C) insurers. Revolutionizing the commercial underwriting process, Convr built a cutting-edge platform that allows companies to make faster and smarter decisions based on AI, decision science, and risk data. When Convr came to SmartBug Media® for a website redesign, the company had recently rebranded. Convr needed a website to boost growth and build awareness—and it needed one fast. SmartBug® delivered a solutions-oriented website that both simplifies Convr’s messaging and tells its story more clearly. 

Convr Website Template Convr Website Template

Taking Templates Up a Notch

In order to get Convr’s website up and running quickly, we leveraged templates that were developed by our in-house UX experts.

Convr Rebrand Convr Rebrand

Weaving in a Rebrand

We applied purple overlays on images and small dots to add texture and dimension. Additionally, we framed the website header and footers using analytic-themed graphics.

Convr Dynamic Design Convr Dynamic Design

Creating a Dynamic Design

We animated modules throughout the website in order to create a more dynamic and engaging user experience.