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Ntiva


Giving Businesses the AI Edge with Stunningly Designed Resources

SmartBug Work Example, digital designs for Ntiva
SmartBug Work Example, digital designs for Ntiva

Background

Ntiva is a top-30 managed service provider dedicated to helping businesses stay on top of their IT. Since 2004, the brand has helped companies of all sizes solve complex challenges, manage IT infrastructure, protect themselves via cybersecurity, and more.

As an ongoing SmartBug Media® client, Ntiva wanted to create an asset about the ever-growing opportunities surrounding AI. The team opted to develop an e-book focused on how to use AI to gain a competitive edge. With a combination of relevant content and on-brand design elements, SmartBug crafted a helpful and visually appealing piece to educate Ntiva customers.

SmartBug Work Example, digital designs for Ntiva SmartBug Work Example, digital designs for Ntiva

Maintaining Brand Cohesiveness in Premium Content

Ntiva wanted to share its AI expertise with SMBs but needed to represent its brand, too. SmartBug wrote and designed an e-book about using AI for a competitive advantage, using the trademark hexagon from Ntiva’s logo as a design element throughout.

SmartBug Work Example, digital designs for Ntiva

Keeping Things Uncluttered and Consistent

Ntiva wanted the e-book to be light and airy but still look and feel like its brand. SmartBug used the blue and orange brand colors in the piece, integrating bright white throughout to break things up. 

SmartBug Work Example, digital designs for Ntiva SmartBug Work Example, digital designs for Ntiva

Making Content Scannable

Walls of text are overwhelming. To make the e-book easier to digest, SmartBug used different colors for callouts, giving each a bit more “pop.” Notice how the bold orange CTAs draw attention!