![HubSpot Impact Award Platform Excellence](https://www.smartbugmedia.com/hs-fs/hubfs/Platform%20Excellence_1@2x.png?width=495&height=150&name=Platform%20Excellence_1@2x.png)
![ashling_partners_logo_white@2x ashling_partners_logo_white@2x](https://www.smartbugmedia.com/hs-fs/hubfs/ashling_partners_logo_white@2x.png?width=200&name=ashling_partners_logo_white@2x.png)
How We Helped Ashling Partners Use a Digital Overlay at an In-Person Event to Increase MQLs
Overview
Number Of People Who Stopped By Their Booth YoY
7x
New MQLs from the conference
183
Demo requests after the conference
18
![Screen Shot 2022-12-01 at 10.42.53 AM](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Screen%20Shot%202022-12-01%20at%2010.42.53%20AM.png?width=2360&length=2360&name=Screen%20Shot%202022-12-01%20at%2010.42.53%20AM.png)
“Having a digital aspect to an in-person event would facilitate strong email delivery and engagement rates after the event concluded
Director of Marketing
![Screen Shot 2022-11-30 at 6.17.35 PM](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Screen%20Shot%202022-11-30%20at%206.17.35%20PM.png?width=1160&length=1160&name=Screen%20Shot%202022-11-30%20at%206.17.35%20PM.png)
![Screen Shot 2022-11-30 at 6.17.28 PM](https://142915.fs1.hubspotusercontent-na1.net/hub/142915/hubfs/Screen%20Shot%202022-11-30%20at%206.17.28%20PM.png?width=1160&length=1160&name=Screen%20Shot%202022-11-30%20at%206.17.28%20PM.png)