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Eddie Cervera
Senior Manager, Demand Generation, Ingram Micro



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A Fortune 500 company that helps businesses realize the promise of technology by delivering a full spectrum of global technology and supply chain services looked to us for a website design to increase traffic and leads to its advisor website.
Total Organic
Leads Grew
Organic
Traffic Grew
Site
Traffic Grew
We were tasked with redesigning the website of their client, Ingram Micro, a Fortune 500 company that helps businesses realize the promise of technology by delivering a full spectrum of global technology and supply chain services.
The team at Ingram Micro approached us with an overall goal of transforming its website into an educational vehicle that provided thought leadership for different technologies. Ingram Micro wanted to continue adding new blogs and pieces of premium content from its different lines of business, but in order to do this, it needed a cohesive platform on which it could post additional content without cluttering the site and creating difficult site navigation.
Eddie Cervera
Senior Manager, Demand Generation, Ingram Micro
Using the HubSpot COS, we transformed the website into the magazine layout you see today. This allowed Ingram Micro to continue to add more company and manufacturer divisions to the site seamlessly, without losing its slick and easy-to-navigate look and feel.
Features of the New Website
The site launched in March 2015 and saw immediate results:
Not only was this greatest number of site visits and leads to date, but visits and leads from organic traffic also saw a record breaking month: