Inbound Strategy Camp
Bringing an On-Demand, Immersive Workshop to Marketers
![ISC-top-desktop-view](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/ISC-top-desktop-view.jpg)
![ISC-top-tablet-view](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/ISC-top-tablet-view.png)
![ISC-top-mobile-view](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/ISC-top-mobile-view.png)
Background
Designed by HubSpot Content Professor Justin Champion, Inbound Strategy Camp is an on-demand workshop for marketers to learn how to create long-term inbound marketing strategies for their businesses. After recent success with his Wild We Wander digital nomad site, Justin wanted to develop an immersive, on-demand resource for inbound marketers. SmartBug Media® worked with Justin to build a website that not only explained Inbound Strategy Camp’s mission, but also provided participants a fully immersive workshop experience from anywhere in the world.
![1-ISC-desktop-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/1-ISC-desktop-overlap-slide1.png)
![1-ISC-mobile-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/1-ISC-mobile-overlap-slide1.png)
Collaborating for Success
Working closely with Justin, we refined his rough outline and wireframes for pages—based on his needs and goals for the website—in order to execute his vision.
![2-ISC-desktop-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/2-ISC-desktop-slide1.jpg)
Creating a New Brand
As a new venture, Inbound Strategy Camp didn’t have an existing brand. We created a simple logo and incorporated colors and fonts from Justin’s other website, Wild We Wander.
![3-ISC-tablet-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/3-ISC-tablet-slide1.png)
The Value of Video
The new website uses large, full-width video content that engages visitors and encourages learning.
![4-ISC-desktop-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/4-ISC-desktop-overlap-slide1.jpg)
![4-ISC-mobile-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_InboundStrategyCamp/new%20portfolio%20assets/4-ISC-mobile-overlap-slide1.png)
A Sticky Strategy
Secondary sticky navigation is used on longer pages to jump to relevant content and allow users to more easily explore the website.