CRD Design Build

Showcasing the Portfolio of a Seattle Design-Build Firm

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Background

For more than 35 years, CRD Design Build has helped Seattle residents realize their home remodeling dreams—all while respecting customer budgets and producing outstanding results. With a large portfolio of successful, award-winning projects, the company felt it was time for a website refresh that leveraged its vast gallery of remodel imagery and simplified design to enhance the user experience. Using clean lines and generous white space, SmartBug Media® created a new website featuring dynamic gallery layouts to show off CRD Design Build’s portfolio.

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Creating a Visual Layout

Relatable images are a top component of prospective customers’ research. We designed the site to highlight CRD’s work throughout.

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Incorporating Eye Candy

We hid the site navigation on portfolio pages in order to showcase the work, but it appears along with portfolio navigation when scrolling up.

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Elevating the Brand

Wanting the site to mirror this sophisticated, yet modern brand, we paired a slab serif font for headlines and subheads with a clean sans serif body font.

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Using Icons

We used icons in CRD’s brand colors, charcoal and orange, throughout the site to complement the copy and add to the modern feel.

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Adding Secondary Navigation

We added a secondary navigation to the About page to tell a deeper story about the team’s commitment to their customers, a major differentiator.

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