SmartBug Media® Acquires Globalia, Inc., Solidifying Its Position as the World’s Largest, Deepest and Most Decorated HubSpot Partner With Solutions for the Entire Customer Lifecycle.  Read the Press Release!

Skip to content
Supercharge Your Pipeline


Crafting a Caring Story for a Digital Therapeutics Brand

Oleena website on desktop
Oleena website on tablet
Oleena website on mobile


Oleena™ is the first-ever digital therapeutics platform in oncology for patients and their care teams. Its web technologies enable self-management of symptoms, remote monitoring by care teams, and personalized recommendations for patients based on evidence-based algorithms. Oleena came to SmartBug® in need of a one-page layout that spoke to healthcare professionals and patients. We built a site that simplified Oleena’s messages and broke down exactly how its platform works. The website takes a complex product and tells an easy-to-understand story with the help of a fluent, customer-centered design.

Oleena homepage on desktop

Illustrating Through Simplicity

We used platform screenshots to tell a clear, informative story. “The Oleena Journey” is linear and clear. It breaks down Oleena, step by step.

Oleena messaging on desktop Oleena messaging on mobile

Care-Based Design

We echoed Oleena’s care-centric message with warm, inviting visuals throughout the design.

Oleena personas on tablet

Personalized Touches

Pages speak to each unique customer persona through features like the “Who It Helps” section.

4-Oleena-double-desktop-slideA 4-Oleena-double-desktop-slideB

Brand-Focused Design and UX

With empathetic language, inviting tones, and easy navigation, the brand’s core messages reverberate throughout the site’s custom design.