Background
Oleena™ is the first-ever digital therapeutics platform in oncology for patients and their care teams. Its web technologies enable self-management of symptoms, remote monitoring by care teams, and personalized recommendations for patients based on evidence-based algorithms. Oleena came to SmartBug® in need of a one-page layout that spoke to healthcare professionals and patients. We built a site that simplified Oleena’s messages and broke down exactly how its platform works. The website takes a complex product and tells an easy-to-understand story with the help of a fluent, customer-centered design.
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