Delivering a Clearer Value Proposition and Path to Conversion
Background
Global Guardian was founded to enhance the safety and security of domestic and international travelers by providing response services from vetted, tested, and trained on-the-ground teams in more than 100 countries. The company needed a new website to more clearly deliver its value proposition and present its personal and corporate products. SmartBug Media® built a beautifully designed and flexible website that could efficiently move buyers along the path to conversion and educate visitors about Global Guardian’s solutions.
Focusing on Flexibility
Building a complex and fully loaded website for Global Guardian required continuous communication, attention to detail, and plenty of flexibility.
Weaving a Visual Narrative
Each solution has its own related icon, which was woven into the page design to create a fluid and consistent experience.
Mapping Client Solutions
We built a custom map with color-coded countries to highlight Global Guardian’s coverage areas. The pulsating dots draw attention to relevant case studies.
Transforming Visitors into Customers
In order to move prospects through the buying journey more efficiently, we built a pricing table that is concise and easy to use.
Creating Custom Membership Solutions
We crafted custom email templates and a membership workflow featuring a downloadable PDF membership card for Global Guardian members.
