Global Guardian
Delivering a Clearer Value Proposition and Path to Conversion
![Global Guardian Website on Desktop](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/globalguardian-topdesktopview.jpg)
![Global Guardian Website on Tablet](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/globalguardian-top-tablet-view.png)
![Global Guardian Website on Mobile](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/globalguardian-top-mobile-view.png)
Background
Global Guardian was founded to enhance the safety and security of domestic and international travelers by providing response services from vetted, tested, and trained on-the-ground teams in more than 100 countries. The company needed a new website to more clearly deliver its value proposition and present its personal and corporate products. SmartBug Media® built a beautifully designed and flexible website that could efficiently move buyers along the path to conversion and educate visitors about Global Guardian’s solutions.
![Global Guardian Website](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/1-GlobalGuardian-desktop-overlap-slide1.jpg)
![1-GlobalGuardian-mobile-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/1-GlobalGuardian-mobile-overlap-slide1.png)
Focusing on Flexibility
Building a complex and fully loaded website for Global Guardian required continuous communication, attention to detail, and plenty of flexibility.
![Global Guardian Visual Narrative](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/2-GlobalGuardian-desktop-slide1.jpg)
Weaving a Visual Narrative
Each solution has its own related icon, which was woven into the page design to create a fluid and consistent experience.
![Global Guardian Custom Map](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/3-GlobalGuardian-tablet-slide1.png)
Mapping Client Solutions
We built a custom map with color-coded countries to highlight Global Guardian’s coverage areas. The pulsating dots draw attention to relevant case studies.
![Global Guardian Pricing Table on Tablet](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/4-GlobalGuardian-tablet-overlap-slide1.png)
![Global Guardian Pricing Table on Mobile](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/4-GlobalGuardian-mobile-overlap-slide.png)
Transforming Visitors into Customers
In order to move prospects through the buying journey more efficiently, we built a pricing table that is concise and easy to use.
![Global Guardian Custom Membership Solutions](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/5-GlobalGuardian-desktop-slide1.jpg)
![Global Guardian Custom Membership Card](https://www.smartbugmedia.com/hubfs/Portfolio_Global%20Guardian/5-GlobalGuardian-desktop-slide2.jpg)
Creating Custom Membership Solutions
We crafted custom email templates and a membership workflow featuring a downloadable PDF membership card for Global Guardian members.