Infographic: Decision tree takes readers on a journey
Designed as a decision tree, this infographic functions as interactive marketing by helping readers determine their preparedness to recover from a disaster. The infographic is visually divided into three sections with varying graphics, and backgrounds to provide differentiation as the reader moves through the levels of preparedness. The steps are numbered and connected with dotted lines and directional arrows creating a clear visual path for the reader. Important statistics are higlighted with large copy and illustrations. The infographic concludes with helpful next steps for the reader to take based on their preparedness results.