iQ Credit Union
Designing a Rich Visual and Textual Narrative for a Regional Credit Union
![iQ Credit Union Desktop](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/IQ-top-desktop-view.png)
![iQ Credit Union Tablet](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/IQ-top-tablet-view.png)
![iQ Credit Union Mobile](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/IQ-top-mobile-view.png)
Background
iQ Credit Union has been providing friendly, personalized banking services in the Pacific Northwest since 1940. The credit union approached SmartBug Media® to refresh its website in order to celebrate its personal and community-focused approach to banking solutions. We implemented some easy-to-use HubSpot CMS features, which allow iQ Credit Union to more easily complete day-to-day updates on rates, images, and other modules across the website, giving it the opportunity to grow the website as the organization grows.
![iQ Credit Union Desktop](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/1-IQ-double-desktop-slideA.jpg)
![iQ Credit Union Desktop](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/1-IQ-double-desktop-slideB.jpg)
Weaving in Regional Elements
We integrated icons of evergreens, mountains, and buffalo plaid—all strong identifiers for the Pacific Northwest-based brand—to reinforce the credit union’s regional pride and presence.![iQ Credit Union desktop](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/2-IQ-desktop-overlap-slide1.png)
![iQ Credit Union mobile](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/2-IQ-mobile-overlap-slide1.png)
Using HubDB to Boost UX
Using HubDB, we built a custom-designed location finder with map and list views to give users branch information and features in a clean, easy-to-use format.![iQ Credit Union mobile](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/3-IQ-double-mobile-slideA.png)
![iQ Credit Union mobile](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/3-IQ-double-mobile-slideB.png)
Crafting a Values-Based Narrative
It was important to tell the credit union’s story and weave its values—which resonate greatly with iQ’s buyer personas—throughout the site narrative, especially on the Why iQ? page.![iQ Credit Union tablet](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/4-IQ-tablet-slide1.png)
Leveraging the Menu
Our design and development teams built custom extended menus in order to help customers find exactly what they’re looking for, download content offers, and access educational information.![iQ Credit Union tablet](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/5-IQ-tablet-overlap-slide1.png)
![iQ Credit Union mobile](https://www.smartbugmedia.com/hubfs/iQ%20Credit%20Union/5-IQ-mobile-overlap-slide1.png)