Background
When former Shark Tank contestants Nick and Dan approached SmartBug, they were looking for a fresh web redesign to showcase their debt repayment mobile app. As Dan and Nick explained at kickoff, the Changed mobile app allows users to begin their debt repayment journey pain-free by rounding up spare change at the point of purchase and automating their savings goals.
The SmartBug team had their work cut out for them. The primary objective? To build a new site with intuitive navigation for both B2B and B2C audiences while creating cohesion across the site and mobile app. The team at Changed also wanted visitors to be able to calculate exactly how much they could save by using the Changed mobile app.
Now, post-launch, Changed entices visitors with a modern web aesthetic, a cohesive UX strategy designed for B2B and B2C buyers, and a custom calculator that lets users explore just how much they could save and how quickly they could pay off their debt using the Changed mobile app.
