Chaparral Motorsports has been chasing checkered flags for more than four decades. Started as a family motorcycle parts business, Chaparral® offers every major brand of ATVs, motorcycles, and utility vehicles and provides riders with parts to repair and rebuild.
The powersports industry faces unique marketing challenges, stemming from distinct product set niches, vehicle fitment complexities, and geographical variations. Chaparral Motorsports wanted to address each of these challenges with a combination of data-driven marketing, market segmentation, customer profiling, and personalized messaging.
The company contacted SmartBug Media® for help personalizing and targeting email marketing for its niche audiences, factoring in both regional trends and customer behavior. Throughout the partnership, SmartBug and Chaparral Motorsports unleashed new levels of personalization and consistency with email and SMS.
