Background
When AirFreight approached SmartBug Media®, CEO Dan Boaz and his team wanted to build a new site that would help generate and qualify leads. In order to do this, the team at SmartBug® would need to create cohesive messaging and branding across the new site and subdomains. As an added challenge, the current site included outdated imagery and blocky text, which hindered the user experience.
The SmartBug team quickly got to work designing a new site that would elevate the AirFreight brand, unify all subdomains, and power an increase in uniquely qualified leads.
Since its launch, the new site has catapulted AirFreight into the 21st century with a sleek layout, modern logo, and streamlined UI with the help of powerful tools like HubSpot’s HubDB. The design team took great care in selecting imagery that was compelling and accurate—by both industry and client standards. And now, thanks to an API-powered service map, it’s easy for users to take the next step and explore coverage in their area.
