Grokker

Targeting the Right Audience for a Leader in Workplace Well-Being

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Background

Grokker is the on-demand well-being solution that goes beyond exercise, incorporating nutrition, mental health, sleep, and financial well-being to measurably engage employees. Lacking a major web presence aimed at enterprise clients, Grokker came to SmartBug™ with a vision to increase awareness in this audience. We worked with Grokker to elevate its current brand style and create a website that incorporates polished visuals and showcases metrics to better educate prospects and investors. The result is a modern website designed to meet Grokker’s growth goals.

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Developing Clear Personas

Crafting messaging to enterprise customers rather than end users required a deep dive into the new targeted personas.

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Understanding Pain Points

We identified the hurdles of HR decision makers, including budget, resources, and dispersed workforces. These played a huge part in UX decisions.

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Communicating the Value Proposition

To ensure potential customers understand Grokker is the only complete well-being solution, we prioritized clear benefit-driven messaging.

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Creating a Clean Design

Using angular lines and a bright color palette of salmon and purple, we created a clean web design that matches this modern brand.

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Adding Motion

Video is an essential part of Grokker’s platform, so we integrated motion footage into the homepage design, as well as key interior pages.