Grokker
Targeting the Right Audience for a Leader in Workplace Well-Being
![Grokker-top-desktop-view](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/Grokker-top-desktop-view.jpg)
![Grokker-table-desktop-view](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/Grokker-table-desktop-view.png)
![Grokker-top-mobile-view](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/Grokker-top-mobile-view.png)
Background
Grokker is the on-demand well-being solution that goes beyond exercise, incorporating nutrition, mental health, sleep, and financial well-being to measurably engage employees. Lacking a major web presence aimed at enterprise clients, Grokker came to SmartBug® with a vision to increase awareness in this audience. We worked with Grokker to elevate its current brand style and create a website that incorporates polished visuals and showcases metrics to better educate prospects and investors. The result is a modern website designed to meet Grokker’s growth goals.
![1-Grokker-desktop-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/1-Grokker-desktop-slide1.jpg)
Developing Clear Personas
Crafting messaging to enterprise customers rather than end users required a deep dive into the new targeted personas.
![2-Grokker-tablet-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/2-Grokker-tablet-overlap-slide1.png)
![2-Grokker-mobile-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/2-Grokker-mobile-overlap-slide1.png)
Understanding Pain Points
We identified the hurdles of HR decision makers, including budget, resources, and dispersed workforces. These played a huge part in UX decisions.
![3-Grokker-desktop-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/3-Grokker-desktop-overlap-slide1.jpg)
![3-Grokker-mobile-overlap-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/3-Grokker-mobile-overlap-slide1.png)
Communicating the Value Proposition
To ensure potential customers understand Grokker is the only complete well-being solution, we prioritized clear benefit-driven messaging.
![4-Grokker-double-desktop-slide1A](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/4-Grokker-double-desktop-slide1A.jpg)
![4-Grokker-double-desktop-slide1B](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/4-Grokker-double-desktop-slide1B.jpg)
Creating a Clean Design
Using angular lines and a bright color palette of salmon and purple, we created a clean web design that matches this modern brand.
![5-Grokker-tablet-slide1](https://www.smartbugmedia.com/hubfs/Portfolio_Grokker/5-Grokker-tablet-slide1.png)
Adding Motion
Video is an essential part of Grokker’s platform, so we integrated motion footage into the homepage design, as well as key interior pages.