HumanGood

Testimonials Feature Mother and Daughter Perspectives on the Senior Community Lifestyle


Background

HumanGood is one of the nation’s largest nonprofit providers of housing and services for older adults. Serving nearly 10,000 older adults in 80 communities, HumanGood asked SmartBug Media™ to create two videos that showcase the peace of mind that residents and their adult children have experienced after making the move to senior living. SmartBug™ conceptualized, filmed, edited, and produced two testimonial-driven videos featuring a mother and daughter raving about the benefits of HumanGood’s maintenance-free lifestyle. The pair talk about the peace of mind that comes with community living, as well as share the positive and transformative effect it has had on their lives. The videos are featured on the organization’s corporate site and will be used across communities and campaigns by the sales and marketing teams.