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Case Study

Inbound Marketing Nets Interactive Marketing Agency 1,047% ROI

We implemented a focused inbound marketing campaign that enabled StudioPMG to leverage to close several large contracts with leading healthcare brands.

How We Helped

  • Buyer Persona Development
  • Keyword Analysis
  • Conversion Path Optimization
  • Blogging and Premium Content
  • Inbound Strategy and Execution
 

Results

Overall
Marketing ROI
1,407%
Increased
Web Traffic
3,179%
Increased
Conversion Rates
300%

It was refreshing to find a partner focused on the same things we are—creating long-term client relationships built around ROI, value and service. They get it.

Chris Atkinson
Chris Atkinson
EVP of Strategy for StudioPMG

StudioPMG is a pioneer in advanced interactive marketing and live events across multiple industries. For more than 11 years, it has been working to activate corporate brands by delivering premium interactive content, mobile applications, event marketing strategy and analytics to a global roster of customers that includes Bristol-Myers Squibb, Novartis, Genentech, Boston Scientific, Astra Zeneca, Edwards Lifesciences, Merial Limited, Toyota, Lexus and Kodak. 

Merial Image

Much of StudioPMG’s initial growth had been through word of mouth and referrals within the healthcare, automotive, technology and consumer electronics industries. But the company wanted to aggressively and profitably expand StudioPMG’s market presence while continuing to provide a high level of service to its existing clients.

During a redesign of the company website, StudioPMG began looking for partners to help penetrate new markets, increase its organic search presence and convert more leads to business. Strong analytics was the most important requirement.

“We had heard of SmartBug Media through some local business groups, so I decided to schedule meeting,” explained StudioPMG Executive Vice President, Chris Atkinson. “It was refreshing to find a partner focused on the same things we are—creating long-term client relationships built around ROI, value and service. They get it.”

StudioPMG partnered with SmartBug Media on a six-month retainer that combined HubSpot’s marketing software platform with a purpose-built inbound marketing strategy that featured persona development, content marketing, blog management, white paper marketing, brand monitoring, real-time marketing support, social media, and link building.

“We appreciated SmartBug’s 360-degree approach which leverages our strengths and complements our marketing plan, enabling to us to hit the ground running,” continued Atkinson.

"I would definitely recommend SmartBug Media to anyone who’s looking for a strong partner to deliver solid ROI from inbound marketing, HubSpot and effective content."

As one of the primary pieces of content, SmartBug helped StudioPMG create a new white paper titled Reaching Your Next Best Customers: How Immersive Convention Marketing is Increasing Trade Show Results.

Through the implementation of the HubSpot marketing software, StudioPMG was able to track in real-time all traffic and lead flow to all landing pages on its site. New leads were automatically routed to key sales reps to ensure prompt follow-up when required, while a lead nurturing campaign educated new prospects about the benefits of premium content, immersive marketing and the use of advanced technology to increase event ROI.

SEO improvements were tracked using HubSpot, enabling StudioPMG to optimize investments in the content driving the most traffic and leads. At the same time, Atkinson’s engagement in educational discussions through social media hubs, such as LinkedIn, enabled StudioPMG to capitalize on the authority and name recognition generated through their educational content.

Only six months into its new marketing strategy, StudioPMG is successfully penetrating new markets, creating a consistent flow of new customers and building the foundation for long-term relationships. The company’s partnership with SmartBug Media and use of HubSpot has produced the following key results:

  • 1,047 percent ROI in the first six months
  • 3,179 percent monthly increase in website traffic
  • 1,775 percent monthly increase in organic search traffic
  • 2,486 percent monthly increase in social media traffic
  • Landing page conversion ratios 200-300 percent above the industry average
  • Increase brand awareness and authority within key markets

“It’s been a great experience for us. We continue to grow our existing client base and new prospects see us as trusted advisors, partners and thought-leaders in the digital space,” added Atkinson. “I would definitely recommend SmartBug Media to anyone who’s looking for a strong partner to deliver solid ROI from inbound marketing, HubSpot and effective content.”