Cycling Frog believes cannabis consumption should be normalized, so the company makes it accessible in products that are legal to possess and consume. From seltzers to gummies, Cycling Frog’s product line is made from high-quality, sustainably farmed hemp, as well as organic, non-GMO, vegan, and other natural ingredients. Quality is guaranteed, and each item is pure and 100 percent free of any pesticides, heavy metals, residual solvents, and harmful microbes.
But to get those products to the masses who need or want them, the brand needed to shake up its marketing. Cycling Frog turned to the pros at SmartBug Media® to leverage the power of email. Together, we created both a consistent look and feel and a solid brand voice to give customers memorable one-on-one interactions. Thanks to a new brand strategy, SmartBug was able to drive e-commerce revenue across automated flows, marketing campaigns, and sponsored sends, plus help the Cycling Frog e-commerce team with effective Q4 and holiday email campaigns.
