Background
As the leading provider of minimally invasive spine surgery, advanced arthroscopic techniques, and orthopedic services, DISC Sports and Spine Center is home to world-renowned medical specialists. But despite its long and credible history, DISC’s website didn’t capture the passion of the physicians or their patients. DISC turned to SmartBug Media® to better showcase the staff’s commitment to individualized treatment. We completely reworked the user experience and content to speak directly to prospective patients and address their key concerns. Highlighting patient stories through videos and balancing medical credibility with easy-to-digest language, we created a relatable—human—experience.
