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Widening the Reach of a Portfolio Management Software Solution
Background
Changepoint is a project portfolio management software solution built to drive strategic business outcomes. Its solution opens up real-time visibility across enterprise resources, project capacity, and technology. Changepoint needed a site that would widen the scope for prospects. Its previous site was all about buyers at the bottom of the funnel, but it needed to broaden its base by connecting with prospects at every stage. Our team answered with a site that’s easy to find, seamless to navigate, and that tells the compelling story of Changepoint’s brand.
Telling the Whole Story
We used the site’s homepage to craft a fresh narrative. It explains how Changepoint’s whole product ecosystem solves customer pain points.
Architecting Seamless UX
The new design connects users to content they want. Main navigation is stocked with shortcuts to send users where they need to go—quickly and easily.
More Detail with Microsites
Each product page featured its own navigation bar to show how products flow together and fit into a larger picture.
Searching Made Simple
Because Changepoint offers a dynamic range of value for different prospects, we built an advanced search tool. It gives visitors instant solutions.
A Fresh New Look
We revamped the Changepoint logo without sacrificing traditional concepts. By adding a secondary palette, we gave the logo a crisp, vibrant feel.
