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Supercharge Your Pipeline

SmartBug® jump-starts inbound and sales for a global IT solutions company

Background

Axians, a VINCI Energies brand, is a leading global IT solutions company and full-service provider that leverages an extensive network of industry professionals and custom services to solve IT problems. Axians helps clients align internal processes, optimize their operations, and make insightful business decisions.

Pressing Needs - As Traffic Grows, Conversions Slip Away

Axians contacted SmartBug® as a brand-new HubSpot client. It had solid web traffic streaming in, but the Axians team needed a partner to help implement HubSpot, and execute an inbound marketing strategy to qualify and convert leads. At the same time, Axians’ sales team was intrigued by the sales automation potential in HubSpot’s Sales Hub, but needed the proper guidance to utilize everything the platform has to offer.
  • Needing the expertise to get full ROI out of HubSpot
  • Lacking inbound marketing assets
  • Further understanding of sales automation and Sales Hub capabilities

“Through our contact at HubSpot, we said, ‘This platform is great, but we’re going to need some additional training to successfully roll this out since it’s new to our team.’ They introduced us to SmartBug ... Once we signed on, the rest was history.

Jack Callahan

Head of Marketing and Communications, Axians

Biggest Concerns - Interested Visitors Falling Through the Cracks

warning icon Solid volume of website traffic with a need to convert visitors into leads
warning icon Recent hiring of marketing and sales talent, but needed a turnkey system for the team
warning icon Time-strapped and in need of an expert partner to build out a marketing automation platform

Our Solution - Creating a Lead and Sales-Generation Engine

HubSpot Implementation & Onboarding Sets up Global IT Conversions


 

CRM
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Configure contact and company properties, and add custom properties as needed
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Set up notification preferences
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Customize cookie setting and privacy policy alert
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Customize domains for email, blog, landing pages, and website
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Configure email, blog, and social settings
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Review and advise on needed integrations
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Set up personas
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Set up teams
Marketing
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Set up company branding
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Update language and region settings
Sales
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Install email templates
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Define lifecycle stages using SmartBug standards
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Create set of as many as five lists
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Create up to three key internal workflows, including lifecycle transitions and notifications for sales
Reports
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Integrate with Google Analytics
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Exclude traffic and configure filtered views in reporting
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Provide significant and scalable reporting dashboards for sales reps

Coaching For Sales Automation & Inbound Success

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Persona Development

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Goal
Planning

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Content
Audit

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Ideal Customer Profile (ICP)

“SmartBug has been so thorough in getting our team acclimated to HubSpot that there really weren't any questions. It was just on our team to go to work.

Jack Callahan
Head of Marketing and Communications, Axians