Background
Lone Mountain Wagyu is the leading U.S. purveyor of pasture-raised, 100-percent full-blood wagyu beef. With a booming direct-to-consumer e-commerce business, the company reached out to SmartBug Media® for a website refresh that would better align its online presence with its modern, outside-the-box brand positioning. Additionally, Lone Mountain wanted to deliver a simplified, educational user experience that would help shoppers buy more beef, as well as celebrate the company’s thought leadership and decades of experience with premium beef.
