Lone Mountain Wagyu
Delivering a Beefed-Up User Experience to Sell More Meat
![Lone Mountain Wagyu website on desktop](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/Lone-Mountain-Wagyu-top-desktop-view.png)
![Lone Mountain Wagyu website on tablet](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/Lone-Mountain-Wagyu-top-tablet-view.png)
![Lone Mountain Wagyu website on mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/Lone-Mountain-Wagyu-top-mobile-view.png)
Background
Lone Mountain Wagyu is the leading U.S. purveyor of pasture-raised, 100-percent full-blood wagyu beef. With a booming direct-to-consumer e-commerce business, the company reached out to SmartBug Media® for a website refresh that would better align its online presence with its modern, outside-the-box brand positioning. Additionally, Lone Mountain wanted to deliver a simplified, educational user experience that would help shoppers buy more beef, as well as celebrate the company’s thought leadership and decades of experience with premium beef.
![Lone Mountain Wagyu building seamless retail experience on desktop](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/1-Lone-Mountain-Wagyu-double-desktop-slideA.jpg)
![Lone Mountain Wagyu building seamless retail experience on desktop2](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/1-Lone-Mountain-Wagyu-double-desktop-slideB.jpg)
Building a Seamless Retail Experience
By integrating Shopify with HubSpot and creating a custom shopping cart interface, we were able to deliver customers a seamless retail experience.
![Lone Mountain Wagyu recipe page on desktop](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/2-Lone-Mountain-Wagyu-desktop-overlap-slide1.png)
![Lone Mountain Wagyu recipe page on mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/2-Lone-Mountain-Wagyu-mobile-overlap-slide1.png)
Highlighting Products with a Recipe Gallery
With Lone Mountain’s customers in mind, we used a blog template to create a recipe gallery that showcases stunning product photography.
![Lone Mountain Wagyu product page on mobile](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/3-Lone-Mountain-Wagyu-double-mobile-slideA.png)
![Lone Mountain Wagyu product page on mobile2](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/3-Lone-Mountain-Wagyu-double-mobile-slideB.png)
Creating a Tantalizing UX with Tagging
The product pages not only include flavor profiles and prep tips, but they also show relevant recipes and product recommendations through the use of tagging.
![Lone Mountain’s story](https://www.smartbugmedia.com/hubfs/4-Lone-Mountain-Wagyu-tablet-slide1.png)
Storytelling with High-Impact Visuals
We used a full-screen video on the About page to deliver a high-impact approach to Lone Mountain’s story.
![Lone Mountain Wagyu tablet secondary scrolling feature on the About page](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/5-Lone-Mountain-Wagyu-tablet-overlap-slide1.png)
![Lone Mountain Wagyu mobile secondary scrolling feature on the About page](https://www.smartbugmedia.com/hubfs/2018/Web%20Examples/Lone%20Mountain%20Wagyu/new%20portfolio%20assets/5-Lone-Mountain-Wagyu-mobile-overlap-slide1.png)
Offering Easy Secondary Navigation
A secondary scrolling feature on the About page allows users to quickly and easily navigate through Lone Mountain’s company story.