Original Presentation Date: November 8, 2017
Length: 30 minutes
In this tactical session, Jen Spencer shares some of SmartBug Media’s highest-converting marketing efforts while revealing the operational components that transformed these creative ideas into truly killer campaigns. Watch the recording »
This presentation was part of Ops-Stars 2017, a growing community of sales and marketing operations professionals who are crucial to modern business success.
Jen Spencer leads SmartBug’s sales, marketing, and brand strategy. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.