In the senior care business, generating qualified leads and securing the right kind of customer is the key to growing revenue. Whether you’re a vendor, community, in-home care provider, or family advisor, you need an effective marketing solution to compete in a growing market.
Hoping or praying for referrals won’t cut it in a world where digital content is readily available and expected. You need to differentiate your brand, provide value to prospects through content, and turn your website into an automated lead generation machine.
BOOTCAMP WEEK 1
Buyer Persona Kit for Your Senior Care Company
Buyer personas are archetypes that represent the type of customer you want to attract. This buyer persona kit will help you develop detailed personas and targeted content.
This resource contains three pieces:
This kit includes a Google Doc and a downloadable PDF
BOOTCAMP WEEK 2
The Ultimate Content Marketing Checklist for Senior Care Marketing Pros
This checklist will help you create a solid content marketing strategy and stand out as an innovator and thought leader in the senior care industry. When optimized for search and promoted strategically, content fuels your inbound engine—driving traffic and converting leads into customers.
This guide is a downloadable PDF
BOOTCAMP WEEK 3
Local SEO and Your Senior Care Business
In this e-book, we dive into a key marketing strategy that most senior care organizations overlook: local SEO. In Local SEO and Your Senior Care Business, we:
This guide is a downloadable PDF
BOOTCAMP WEEK 4
Seasonally Adjusted Worksheet to Track Your Senior Care Marketing Metrics
This resource covers what we think is the most critical part of any marketing strategy: using real web traffic and lead data to connect marketing activities to revenue and ROI. This worksheet is designed with senior care communities in mind, using move-ins to track the impact of online traffic and leads generated.
This worksheet is a Google Spreadsheet.
BOOTCAMP WEEK 5
Referrals and Reviews in Senior Care: What You Need to Know and How to Get Started
The fifth resource in the bootcamp will help leverage one of the most powerful marketing tools: positive word of mouth. Our senior care marketing experts have shared their tips on how to tactically generate both reviews and referrals, along with how to measure the success of a new referral or review program.
This guide is a downloadable PDF
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