You’re constantly facing pressure from the leadership team to show attribution and/or bring in more revenue. Tracking attribution and marketing ROI is not easy, but it is extremely important in order to be able to reach those revenue goals.
To have a predictable funnel, you need to be able to see where your budget is going and how much you’re spending on specific efforts.
SaaS marketers are increasingly being asked to connect their efforts back to revenue growth.
Tracking attribution and marketing ROI is not easy, but we all know how important it is in order to be able to reach revenue goals.
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