The Modern Marketer’s Platform: HubSpot vs. Salesforce for Scalable Growth
Enterprise marketing teams are moving from Salesforce to HubSpot—not because of hype, but because of results. In this live, behind-the-scenes session, we’ll share the real reasons marketing leaders make the switch, bust the most common myths, and showcase what happens after the move.
This isn’t a feature checklist. It’s a candid conversation about what enterprise marketers actually experience during and after migration—supported by customer stories, data, and HubSpot demos.


🚀 Why marketing teams outgrow Salesforce
See the top reasons marketing leaders cite—like campaign speed, admin burden, platform sprawl, and adoption challenges—and how HubSpot addresses them.
🛠 What migration actually takes
Bust myths around timelines, data loss, and enterprise readiness, and hear real customer stories about smooth transitions with the right partner.

🤖 How built-in AI changes the game
Compare HubSpot’s Breeze Studio, Content Remix, and AI-powered campaign tools to Salesforce’s Einstein and Copilot, with a focus on speed to value.
📊 What happens after the switch
Get real examples of improved campaign agility, clearer reporting, higher adoption rates, and stronger marketing-sales alignment.
What
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What to Expect
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Myth-busting format: Each “myth” is unpacked with a HubSpot demo, customer story, and data snapshot.
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Real-world outcomes: Hear exactly how teams improved campaign speed, adoption, and reporting post-migration.
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Live AI walkthrough: See HubSpot’s Breeze Studio, Content Remix, and other AI tools in action.
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Free resources: Walk away with a TCO Calculator, Migration Readiness Checklist, and AI Use Case Cheatsheet.
Platform Expertise Meets Practical Know-How

HubSpot

SmartBug
Your Hosts

Senior Director of Account Strategy
SmartBug
Sandy is a seasoned marketing strategist who brings deep experience in designing inbound campaigns that drive revenue and engagement. At SmartBug Media, Sandy leads high-impact marketing strategies for enterprise clients—leveraging her strong background in campaign management, automation, and demand generation.
Before joining SmartBug, Sandy served as Head of Business Development at Publicis Groupe’s Omni Media in Cleveland and led strategic accounts at Kuno Creative, partnering with clients across healthcare, technology, and professional services. She holds a BBA in Marketing and E‑commerce from the University of Toledo and brings more than 10 HubSpot certifications to the table.

Enterprise Sales Manager
HubSpot
As an Enterprise Sales Manager at HubSpot, Sarah partners with visionary business leaders to scale their organizations using the #1 CRM platform. Known for exceeding targets and delivering measurable growth, Sarah combines a deep understanding of sales strategy with a passion for empowering teams to adopt innovative, AI-powered solutions that bridge the gap between technology and business outcomes.

Senior Product Marketing Manager
HubSpot