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HubSpot + SmartBug Webinar

The Modern Marketer’s Platform: HubSpot vs. Salesforce for Scalable Growth

Originally aired on September 10, 2025 · 1:00 p.m. ET

Enterprise marketing teams are moving from Salesforce to HubSpot—not because of hype, but because of results. In this live, behind-the-scenes session, we’ll share the real reasons marketing leaders make the switch, bust the most common myths, and showcase what happens after the move.

This isn’t a feature checklist. It’s a candid conversation about what enterprise marketers actually experience during and after migration—supported by customer stories, data, and HubSpot demos.
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A Candid Look at Switching from Salesforce to HubSpot

This isn’t a features checklist—it’s a behind-the-scenes breakdown of why enterprise marketing teams are moving from Salesforce to HubSpot, what migration really looks like, and the results they’re seeing on the other side. You’ll learn:

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 🚀 Why marketing teams outgrow Salesforce

See the top reasons marketing leaders cite—like campaign speed, admin burden, platform sprawl, and adoption challenges—and how HubSpot addresses them.

 🛠 What migration actually takes

Bust myths around timelines, data loss, and enterprise readiness, and hear real customer stories about smooth transitions with the right partner.

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 🤖 How built-in AI changes the game

Compare HubSpot’s Breeze Studio, Content Remix, and AI-powered campaign tools to Salesforce’s Einstein and Copilot, with a focus on speed to value.

 📊 What happens after the switch

Get real examples of improved campaign agility, clearer reporting, higher adoption rates, and stronger marketing-sales alignment.

What

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What to Expect

  • Myth-busting format: Each “myth” is unpacked with a HubSpot demo, customer story, and data snapshot.

  • Real-world outcomes: Hear exactly how teams improved campaign speed, adoption, and reporting post-migration.

  • Live AI walkthrough: See HubSpot’s Breeze Studio, Content Remix, and other AI tools in action.

  • Free resources: Walk away with a TCO Calculator, Migration Readiness Checklist, and AI Use Case Cheatsheet.

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Platform Expertise Meets Practical Know-How

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HubSpot

HubSpot is an AI-powered customer platform that unifies your marketing, sales, and service tools—helping you grow faster by focusing on what matters most: your customers.
SmartBug

SmartBug

SmartBug Media is a full-service agency and AI solutions partner that helps you unlock the full power of HubSpot—from marketing and sales to RevOps and web development—so your entire business can grow smarter and faster.

Your Hosts

Sandy Moore Headshot

Sandy Moore

Senior Director of Account Strategy
SmartBug


Sandy is a seasoned marketing strategist who brings deep experience in designing inbound campaigns that drive revenue and engagement. At SmartBug Media, Sandy leads high-impact marketing strategies for enterprise clients—leveraging her strong background in campaign management, automation, and demand generation.

Before joining SmartBug, Sandy served as Head of Business Development at Publicis Groupe’s Omni Media in Cleveland and led strategic accounts at Kuno Creative, partnering with clients across healthcare, technology, and professional services. She holds a BBA in Marketing and E‑commerce from the University of Toledo and brings more than 10 HubSpot certifications to the table. 

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Sarah Affleck

Enterprise Sales Manager
HubSpot

As an Enterprise Sales Manager at HubSpot, Sarah partners with visionary business leaders to scale their organizations using the #1 CRM platform. Known for exceeding targets and delivering measurable growth, Sarah combines a deep understanding of sales strategy with a passion for empowering teams to adopt innovative, AI-powered solutions that bridge the gap between technology and business outcomes.

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Ben Conte

Senior Product Marketing Manager
HubSpot

Ben leads competitive marketing strategy at HubSpot for their AI, Marketing, Content, and Service Hub products. He has a deep understanding of the CRM and MarTech landscape, the typical tech stack challenges businesses face, and the unique benefits HubSpot offers. He's also has rich experience helping companies develop competitive marketing programs that differentiate them in the market and improve sales win rates.
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Originally aired on September 10, 2025