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Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

You’ve heard this before: a buyer persona-driven strategy is key to your marketing success.

Recorded May 2018



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Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.

In this session, you’ll learn:

  • how to implement persona research in your channel and
  • what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners
The Smart Guide to Sales Enablement

Learn how sales enablement can drive growth and improve internal communication with:

The Smart Guide to Sales Enablement

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