SaaS marketers are constantly under immense pressure to not only deliver the right amount of leads to sales but to also maintain a steady pipeline. It’s not an easy job, but it’s even harder if you don’t know who your audience is and what they’re looking for.
Streamline your customer acquisition and lead generation efforts by focusing on developing your buyer personas. By following the action items in this kit and using these resources, you’ll learn how to identify and develop the right buyer personas—and how to create content that talks to each of your personas’ needs.
Buyer Persona Interviews
Worksheet to Develop Questions to Interview your Buyer Personas
Here are 10 questions you should ask when you’re interviewing people to craft your buyer personas. Use this worksheet as a guide to create your own interviews.
This worksheet is in Google Doc format.
Buyer Persona Creation
Ready-to-Use Buyer Persona Template
All you have to do is create a copy of the template and start filling out the content based on the information you obtained through prior research and the interviews you conducted.
This template is in Google Slide format.
Mapping Content to Each Buyer Persona
Mini-Guide to Mapping Content to Each of Your Personas
Use this guide to create content that will not only attract your audience but also boost your conversion rates. Put the right content in front of the right people at the right time, and you’ll start seeing growth in your pipeline.
This guide is in a downloadable PDF format.
Fill out the form below and get access to your buyer persona kit.