Buyer Persona Kit

The Complete Buyer Persona Kit for Your SaaS Company

Focusing your marketing efforts on the right personas will help you reach those aggressive growth and pipeline goals. These resources will help you understand your prospects and customers the right way.

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SaaS marketers are constantly under immense pressure to not only deliver the right amount of leads to sales but to also maintain a steady pipeline. It’s not an easy job, but it’s even harder if you don’t know who your audience is and what they’re looking for.

Streamline your customer acquisition and lead generation efforts by focusing on developing your buyer personas. By following the action items in this kit and using these resources, you’ll learn how to identify and develop the right buyer personas—and how to create content that talks to each of your personas’ needs.

With this kit, you’ll learn:

How to develop interviews and ask the right questions to build accurate buyer persona(s)
What a buyer persona profile should look like and how to craft your own (template included)
What a Buyer’s Journey is, its importance, and how to develop one
How to map content and effectively nurture your personas through every stage of the Buyer’s Journey
Buyer's Journey How to Map Content Stages of the Buyer's Journey Stages of the Buyer's Journey

Resources you will find in this kit:


Buyer Persona Interviews

Worksheet to Develop Questions to Interview your Buyer Personas

Here are 10 questions you should ask when you’re interviewing people to craft your buyer personas. Use this worksheet as a guide to create your own interviews.

This worksheet is in Google Doc format.

Questions to ask your buyer persona

Buyer Persona Creation

Ready-to-Use Buyer Persona Template

All you have to do is create a copy of the template and start filling out the content based on the information you obtained through prior research and the interviews you conducted.

This template is in Google Slide format.

Buyer Persona Template

Mapping Content to Each Buyer Persona

Mini-Guide to Mapping Content to Each of Your Personas

Use this guide to create content that will not only attract your audience but also boost your conversion rates. Put the right content in front of the right people at the right time, and you’ll start seeing growth in your pipeline.

This guide is in a downloadable PDF format.

Guide to Mapping Content to the SaaS Buyer's Journey

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