Instructions
Like a good web page, on its own a good waffle will get the job done: You can eat it and it will provide sustenance. But will you enjoy it and want to come back for more? Heck, no. Who wants naked waffles?
As with waffles, please don’t leave your web pages naked. Add the right amount of syrup, but don’t pour a forest of maple trees on your waffles. Much like too-large images that take a long time to load, too much syrup can be a real turnoff.
When there are so many good things you can add to waffles—and web pages—to optimize them for consumption, there’s no reason to just do the bare minimum and hope that’s enough. Remember to optimize for mobile. At the very least, make sure your headlines are sprinkled with relevant keywords used in mobile search.
Kick-up your SEO strategy, and make sure that every aspect of your site that includes words is optimized, including:
- Page URL and title
- Alt text and meta description
- H1 headings
- Body copy
Once your keyword game is on point, people can actually find you. Then you’ll need to make sure your site is a quick and seamless experience, so use a CDN to improve page speed by using the smallest-sized images possible to improve page loading, and ensure your customers can do everything on mobile.
And please don’t skimp on security. Sure, your website will still exist without tight web security, but HTTPS sites are favored over HTTP sites in search engines so lock down your web security.