Bootcamp

Sales and Marketing Bootcamp for SaaS Marketers

When sales and marketing work together, ROI on their campaigns will increase. Without coordination between sales and marketing, your people are working in silos to achieve different things. Learn how to align both teams with our Sales and Marketing Bootcamp for SaaS Marketers.

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If you feel your sales and marketing teams are continually struggling to set goals that they can reach (or even exceed), the goals your teams have set probably aren’t aligned. Marketing might be focused on long-term goals centered on building brand awareness, growing market share, and nurturing leads. Meanwhile, sales has set short-term goals meant to reach quotas, develop the pipeline, and close deals quickly.

The ultimate goal is to create space for marketing and sales teams to work together. This might look like agreeing on a lead management process, setting criteria for a sales-qualified lead (SQL), and collaborating on marketing-qualified lead (MQL) scores, for instance. Better yet, they’ll take the time to develop common goals and regularly check in on those goals.

With our bootcamp, you’ll learn:

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How to set SMART (specific, measurable, achievable, relevant, and timely) sales and marketing goals
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How to develop a sales-level agreement (SLA) and facilitate sales and marketing alignment meetings
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How to support and boost your content marketing efforts through sales enablement
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How to effectively hand off leads from marketing to sales
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Resources you will find in this Bootcamp:

1

How to set sales and marketing goals

Marketing and Sales Goal Planning Worksheet

This worksheet comes in a ready-to-use template in Google Sheets that you’ll be able to copy and fill out with your own data.

This worksheet is in a Google Doc format

Goal planning worksheet
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2

How to run effective sales and marketing alignment meetings

Evolution of Sales and Marketing Relationship Guide

This guide includes eight chapters to help you understand why sales and marketing alignment is crucial to inbound success.

This guide is a downloadable PDF

Evolution of Sales and Marketing
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3

Defining clear buyer profiles and buyer personas

SaaS Buyer Persona Template

This ready-to-use template comes in a Google Slide format that you’ll be able to copy and fill out with your own information.

This is an editable Google Slide

Buyer Persona Template
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4

Supporting sales enablement with content marketing

Content Mapping Worksheet

This content mapping worksheet comes in a ready-to-use template in Google Sheets that you’ll be able to copy and fill out with your own data.

This is an editable Google Spreadsheet

Content Mapping Worksheet
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5

A gift from the SmartBug team to you!

Sales Enablement Resources

Week 8 includes a compilation of our favorite sales enablement resources, including “The Ultimate [Competitor] Sales Battlecard Template for SaaS Marketers” and “The Smart Guide to Sales Enablement”!

Includes a downloadable PDF, a Google Spreadsheet template and access to two webinars

Sales Enablement Playbook-1
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Think of the relationship between sales and marketing like the relationship between a baseball pitcher and catcher: They need each other to work together and achieve success—and without either of them, the team is incomplete.

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Ready to boost revenue from marketing and close more deals through sales and marketing alignment?

Fill out the form below and enroll in our bootcamp.