It’s time to soak up some sales enablement knowledge
From Sidekick to Superhero: The Digital Transformation of Today’s SDR
Want to know what you’ll learn before watching? Scroll down.

In many organizations, sales development reps (SDRs) play the role of sidekick to more seasoned sales executives. The tasks an SDR performs are often repetitious. Make X calls, send X emails, receive X responses, and book X meetings. However, with the innovation of sales automation, AI technology, and the maturity of customer expectations, our once trusty sidekick SDR has a new role to play in the buyer's journey: sales superhero. It’s an exciting time of change for sales development, and as a sales leader, you must ensure your SDR team is comprised of sales superheroes and not spam villains.
In this webinar, we discuss:
- The behavioral and motivational characteristics of an SDR superhero
- Tactical ways your company’s sales and marketing leadership should collaborate to empower your SDRs
- Use cases for your sales and marketing growth stack that support your SDRs’ efforts
Recorded November 2018

Learn how sales enablement can drive growth and improve internal communication with:
The Smart Guide to Sales Enablement
Check It OutOur Latest Insights

What Staffing Firms Get Wrong About CRM Strategy
SmartBug outlines five common pain points for staffing firms and illustrates how HubSpot can help save the day.
Read More-2.png?width=768&height=512&length=768&name=Blog%20header%20image%20(1)-2.png)
HubSpot INBOUND 2025: Data Hub
From Operations Hub to Data Hub: Data Studio, duplicate management, live spreadsheet sync, and warehouse integrations to make AI-ready data simple.
Read More-2.png?width=768&height=512&length=768&name=Blog%20header%20image%20(1)-2.png)
INBOUND Hubspot Breeze AI Update Overview
Overview of HubSpot's INBOUND 2025 Breeze AI updates: Customer Agent, Marketplace & Studio, Assistants, and Data Agent—unifying CRM, boosting productivity.
Read More