Content Calendar Template

Black Friday Cyber Monday and Holiday Email and SMS Calendar

Remove the guesswork on what and when to send.

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From November to January it’s difficult to know how many is too many emails to send to your subscriber list. There's a fine balance between sending a steady cadence of emails into your recipient's inbox to the point of unsubscribing, and sending too infrequently meaning your deals are missed amongst a sea of your competitors' communications.

To get straight to the point - sending the right volume of promotions at the right time is critical to your brand’s success over the holiday season. This content calendar will help take the guesswork out of which channel to use for communication, to who, and how frequently. We've done the hard work for you.

Some tips to get you started:

As a general guide you can plan to send 10 communications in October, 30 in November, and 15 in December.
Segments that you will want to consider sending to are 30 days engaged, 60 days engaged, your VIP list, and previous BFCM customers.
Know when your audience is checking their email and online shopping to choose your send times.

Your Content Calendar Awaits

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