From November to January it’s difficult to know how many is too many emails to send to your subscriber list. There's a fine balance between sending a steady cadence of emails into your recipient's inbox to the point of unsubscribing, and sending too infrequently meaning your deals are missed amongst a sea of your competitors' communications.
To get straight to the point - sending the right volume of promotions at the right time is critical to your brand’s success over the holiday season. This content calendar will help take the guesswork out of which channel to use for communication, to who, and how frequently. We've done the hard work for you.
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