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The Marketer's Guidebook to Hosting a Webinar

Blogs and e-books are two of the cornerstones of inbound marketing; yet, different people prefer different ways of consuming content. Webinars provide your buyer personas with the opportunity to enjoy your content in an audio/visual format.
Updated April 2018

Webinars can be an incredibly useful tool for attracting visitors to your company, converting those visitors into leads, closing those leads into customers, and delighting those customers into becoming evangelists.

We’ve put together this guidebook to help you:

  • Identifying realistic goals of hosting a webinar
  • The types of webinars you can host
  • Choosing a topic
  • Securing a speaker and format
  • Software options
  • Promoting the webinar
  • And proper webinar follow-up.

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