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The Marketer's Guidebook to Hosting a Webinar

Blogs and e-books are two of the cornerstones of inbound marketing; yet, different people prefer different ways of consuming content. Webinars provide your buyer personas with the opportunity to enjoy your content in an audio/visual format.
Updated April 2018

Webinars can be an incredibly useful tool for attracting visitors to your company, converting those visitors into leads, closing those leads into customers, and delighting those customers into becoming evangelists.

We’ve put together this guidebook to help you:

  • Identify realistic goals of hosting a webinar
  • Understand the types of webinars you can host
  • Choose a topic
  • Secure a speaker and format
  • Explore software options
  • Promote the webinar
  • And engage in proper webinar follow-up.

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