Email marketing is a powerful tool for engaging with prospects, helping them learn more about your industry, and helping your customers solve their problems. But what happens when a pandemic and recession hit the economy? It’s a challenge no one could have seen coming.
Even the most experienced marketers have had to learn and adapt new strategies for their email marketing efforts. We have created an email marketing impact report to understand if and how consumer behavior changed during the most critical months of the COVID-19 pandemic—and to learn the impacts those strategies had on open and click-through rates across industries.
Should we keep email marketing on hold? Or—if we keep marketing—how can we avoid appearing tone-deaf? Get an answer to those questions and more in our report. You’ll find data from a range of SmartBug Media® clients that use HubSpot, as well as insights from our team on what email strategies we have employed during the pandemic.
Fill out the form and get access to a copy of our report.