The Complete Buyer Persona Kit for Your Financial Services Company

Financial services marketers! Are you delivering unique, compelling, and targeted digital content to the people you want to attract most? If not, it’s time to start. The first step is to create accurate buyer personas or realistic archetypes of your target audience segments.

Buyer personas serve as the foundation of an inbound marketing strategy. They contain much more than demographic information. They identify your potential customer’s financial background, goals, and pain points, and pinpoint how your company can best serve them.

This kit contains everything you need to create precise personas and develop a content strategy to draw them in:

• Detailed sample templates for common personas in your industry
• Questions to walk you through the persona creation process step by step
• A guide for mapping content specifically for senior care buyer personas
• Helpful information about the role of content in the Buyer’s Journey

Ready to kick-start your inbound marketing strategy with buyer personas? Fill out the form to download the kit now.