Senior couple talking to a specialist

Creating a Better Experience in Senior Living with Sales Enablement

Recorded in May 2019

As a marketing or sales practitioner in the senior living space, you’re focused on qualifying the best leads, increasing efficiencies, growing revenue, and delivering a better customer experience.

In today’s age of marketing, sales, and customer success technology, forward-thinking professionals like you are building integrated marketing strategies and leveraging powerful automation solutions so your entire team can work together—better.

In this tactical webinar presented by AlayaCare’s Jeff Howell and SmartBug’s Juli Durante, we'll cover:

  • The importance of CRM adoption
  • Which sales enablement tools will help you create better quality touch points in the buyer’s journey
  • How to track and measure your enablement efforts across both sales and marketing teams

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About the Presenters

Juli head shot

Juli Durante

Juli spent college studying anthropology, art history, and classics. After that time studying old, dead things, she naturally pursued online marketing. She has more than six years of experience as a one-woman marketing team, HubSpot user, and consultant. A born-and-bred Jersey girl, Juli has big hair, loves Bruce Springsteen, and will never say no to a cup of strong black coffee.

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Jeff Howell

Jeff is Director of Growth at AlayaCare, an award-winning home care SaaS company that provides an end to end solution for home care agencies to run their businesses. Jeff oversees the sales and marketing efforts of the North American team.