There are three key stages for taking a user from someone who doesn't know about your business, to someone who is ready to buy from you on paid social. This template will help you align audience and messaging at each stage of your paid social funnel.
- In the "cold lead" stage, the audience has never heard of your organization before.
- Warm leads are people who have liked your Facebook page, watched one of your videos, or engaged with you in some other way.
- And the coveted hot leads are buyer personas who are likely to make a purchase. Retargeting is ideal at this stage.
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