Did you know that 46 percent of all Google searches seek local information? Local SEO is a critical component of a solid overall digital strategy for your senior care business. Employing all or even just some of the tactics outlined in this e-book will help ensure that your company is optimized to show up in local search results.
Whether your senior care business exists in a single location or has locations across the nation, it’s important to consider local SEO when planning your digital marketing efforts. By marketing your organization locally, you can improve brand exposure and drive higher quality traffic to your website, which can ultimately provide you with more opportunities to secure move-ins.
A fully integrated marketing approach will help optimize and enhance your company for local SEO, but it takes time to build. Start by using tools like SEMrush and Google Analytics to learn if and how people are finding your business online. After you’ve run an audit of your local SEO efforts, map out additional ways to improve brand exposure and drive traffic to your website through the strategies in this e-book.
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