When businesses are in need of marketing help, the first question is often whether to hire a full-time employee or give the overflow work to an outside organization or agency. This decision will ultimately depend on your company’s objectives, budget, and a plethora of other factors.
Hiring a full-time employee could be the right option for you. Hiring a marketing agency could also be the right option. Both have benefits and drawbacks. Knowing which is the right choice requires understanding the unique needs of your company and what fits into your overall strategy.
Whether you choose to hire a marketing agency or an internal marketer, do so with care. Ensure the candidate checks all of the necessary boxes and brings the expertise and experience that you are looking for.
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