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Connecting Keywords to Content Planning: How to Build a Comprehensive SEO Strategy
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SEO used to be simple. Find a bunch of ideal keywords and write one article per keyword. Oh, and don’t forget to use that keyword 800 times in each article! Today, SEO is less about churning out content and more about the overall strategy that you use for search optimization. If you skip defining the strategy, you’ll lose before you write your first article.
In this webinar, we'll discuss:
- Keyword research opportunities that are often overlooked
- How to use keywords to inform your content strategy, including actionable steps for execution
- On-page optimization techniques that everyone should be using
Recorded October 2018
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