Today’s students are comfortable conducting their own research online. Traditional marketing alone is no longer in line with modern students’ behaviors, and if your university’s marketing team doesn’t have a solid strategy to engage prospective students online, you’re likely to lose them.
With a little work, higher education marketers who embrace inbound can race ahead of the competition, quickly grow leads, and reach students in those online spaces where they’re interacting more frequently.
As many schools are stuck relying solely on traditional ads to reach students, higher education marketers have a golden opportunity to connect with prospects where they’re living and interacting: in a digital world. With inbound marketing, you can use content, data insights, and admissions information to land more leads and skyrocket enrollment, improving your students’ online experiences at every moment along the way.
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