Skip to content

We hope you enjoy learning about:

The Benefits of Gated vs. Ungated Content

Want to know what you’ll learn before watching? Scroll down.

Two of our Inbound Marketing Managers, debate whether it’s better to hide your content behind a form or offer it free for anyone to see.

Throughout this interactive debate, you’ll get the opportunity to vote on whether ungating or gating wins for each topic. Make your voice heard and vote on which should be the overall winner to conclude the debate.

Debate moderated by VP of Sales and Marketing Jen Spencer. Special Guest: Tom Burgess, Partner Enablement Manager, Vidyard

Meet the Presenters

Charly Mostert

Charly Mostert

Charly loves researching and spreading the word on the newest inbound marketing best practices. He has diverse in-house and agency experience, and he works primarily on Inbound and Growth-Driven Design projects as a SmartBug Inbound Marketing Manager.

Stephen Lackey

Stephen Lackey

Stephen is an Inbound Marketing Manager out of Charlotte, NC. His background is hyperfocused on marketing and sales enablement, and his experience includes working at Fortune 500 companies, startups, and other industry disruptors. His marketing degree is paired with an MBA, and Stephen seeks to uncover the “why behind the why” within marketing data to drive top-line revenue.

Tom Burgess

Tom Burgess

Special guest, from Vidyard

Tom is a Partner Enablement Manager at Vidyard. He brings 10+ years of digital marketing and video marketing chops. He helped launch the video production/services wing at an Elite HubSpot agency, and now flexes his video enablement muscles at Vidyard, working with key partners to build foundational services, positioning, and go-to-market strategies to strengthen their partnership.

 

Our Latest Insights

robot on a keyboard

Legacy SEO Tactics That Are Hurting You in an AI-Powered Search World

AEO isn’t a trend — it’s the next evolution of digital visibility. Enterprise teams that move early will win trust and mindshare.

Read More
Embracing AI Without Losing Your Voice - with Julia Bye

Enterprise-Grade Integrations: How to Make HubSpot Play Nice with Everything

In this episode of “SmartBug On Tap,” host Casey Peddicord and special guest Justine Verrier discuss best practices for enterprise-grade HubSpot integrations.

Read More
people collaborating in an office space

The Enterprise Attribution Problem: What’s Working, What’s Not, and What to Do About It

Writers work hard to integrate AI and keep their creativity and voice intact. Get the latest tips to embrace AI for content creation with “SmartBug on Tap.”

Read More