BENCHMARKS REPORT

Where RevOps & Inbound Collide in 2021

SmartBug Media, Vidyard, Terminus, and Typeform came together to build a benchmarks report on RevOps, Inbound Marketing, and Technology—a study of over 200 revenue leaders.

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We recently measured the impact of RevOps on budget, strategy, collaboration, and integrations. In short, technology and processes are propelling revenue teams toward critical operational efficiency.

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This report discusses the state of RevOps, in addition to sharing the newest approaches and tactics revenue leaders need to take for successful organizational alignment in 2021 and beyond.

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Some of the report’s takeaways:

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Leaders crave more connected technology and teams
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Leaders may need help to become more connected
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RevOps is growing, but not all teams are aligned
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Organizations need help cleaning up their tech stacks
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The report measures RevOps impact and strategies on:

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Budget
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Strategy
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Collaboration
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Integrations

As technology and marketing advance, marketers and—most importantly—revenue leaders need to realize RevOps is a key component for operational and overall business success.

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Learn what trends are bringing marketing, sales, and customer teams together.

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