Shopify UX Lite Audit Checklist

For e-commerce businesses, the website is equivalent to a traditional business’s brick-and-mortar store. And just as physical stores curate a specific customer experience, your website needs to be welcoming and easy to navigate to make the shopping experience both enjoyable and incredibly easy.

How do you make this happen? If you’re finding that your bounce rate or abandoned cart rate is way too high, an audit of your website’s user experience can help you optimize your site for higher conversion rates and more sales.