23 Case Study Questions Every Marketer Should Ask

With the right questions, you can easily conduct compelling customer interviews and craft them into case studies that provide leads with the information they need to make an informed decision.

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Case studies are an essential part of digital marketing and can persuade leads to become customers. Crafting a case study can be daunting, but with our template, you can write one easily and confidently. Take time to ask the right questions of your existing clients so you have the information you need to create an impactful and persuasive case study.


With the template "23 Case Study Questions Every Marketer Should Ask," you can quickly start your first customer case study. Download the template, use it as an editable spreadsheet, and save it in your Google Drive for ongoing use.


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Plan your next case study with this template:

Know the right questions to ask the project manager
Identify the appropriate questions to ask the client
Interview your SMEs with confidence

Add this template to your digital marketing toolbox and start capturing promotable customer stories today!

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