Template

Product Launch Marketing Plan

Outline your product launch with this robust and strategic plan.

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Launching a new product can feel overwhelming, and getting stakeholder buy-in can feel stressful. If you're wondering how to create a product launch marketing plan, you have come to the right place. This template outlines everything you need in the marketing process from planning to post-launch tasks.

You can edit and personalize the template according to your company’s needs. Use it to develop a robust and strategic plan to help your team members and stakeholders understand your goals and support them through a successful launch. 

This product launch marketing plan will help you reflect on and develop:

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An overview of the plan
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Marketing positioning and messaging
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Website and content
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Email and social media marketing
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Public relations
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Paid media strategy
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Internal processes
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Partner marketing opportunities
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Time to start planning your product launch!

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