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Pocket Guide

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Start generating leads now, without sacrificing long-term gains.
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Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

But in times of uncertainty (ahem, COVID-19) you may need to generate leads immediately without sacrificing your long-term strategy. In this pocket guide, SmartBug’s own marketing strategy team unveils tried-and-true quick wins to jump-start your lead-generation engine now.

Our quick manufacturing lead-generation tips guide can help you:

  • Keep current customers engaged in replenishing their stock
  • Convert more website visitors to leads
  • Determine what content to create to drive in more leads
  • Transform your existing internal content into lead-generating content

This pocket guide contains strategies to help you start generating leads now, including:

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Quick website improvements that can increase conversion rates

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Email strategies for abandoned carts, replenishment reminders, cross-selling by SKUs, and re-engagement lead nurturing

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Content strategies, including how to replace or supplement your usual trade show presence

Start Generating Leads for Your Manufacturing Business Now

Simply fill out this form to receive your pocket guide.