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Pocket Guide

Inbound Marketing Quick Wins for Lead Generation in Manufacturing

Start generating leads now, without sacrificing long-term gains.
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Whether you make hardware, paper products, or appliances, creating content with the intent of lead generation for your manufacturing company can establish a more sustainable system for filling your funnel—without relying on short-term campaigns or events like trade shows.

But in times of uncertainty (ahem, COVID-19) you may need to generate leads immediately without sacrificing your long-term strategy. In this pocket guide, SmartBug’s own marketing strategy team unveils tried-and-true quick wins to jump-start your lead-generation engine now.

Our quick manufacturing lead-generation tips guide can help you:

  • Keep current customers engaged in replenishing their stock
  • Convert more website visitors to leads
  • Determine what content to create to drive in more leads
  • Transform your existing internal content into lead-generating content
Manufacturing website strategies
Manufacturing email strategies
Manufacturing on-page SEO strategies

This pocket guide contains strategies to help you start generating leads now, including:

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Quick website improvements that can increase conversion rates

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Email strategies for abandoned carts, replenishment reminders, cross-selling by SKUs, and re-engagement lead nurturing

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Content strategies, including how to replace or supplement your usual trade show presence

Start Generating Leads for Your Manufacturing Business Now

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