New April 2019
Increased collaboration and alignment between sales and marketing departments can empower your team to be creative and successful while producing cohesive content.
This Sales Enablement Playbook is what the SmartBug team uses to:
- Set goals and strategize
- Create defined buyer profiles and personas
- Plan lead routing and nurturing
- Draft a content calendar
... and now you can use it too!
Use this playbook template as a guide for yourself—or work with our team to learn best practices and how you can begin to implement this process.
