Skip to content

Mastering Account-Based Marketing and Revenue Operations

With our friends at RollWorks, this session is crafted for CMOs and business leaders aspiring to escalate their marketing strategies through account-based marketing and optimized revenue operations. Join us to explore innovative techniques to sharpen your targeted campaigns, optimize reporting, and, ultimately, magnify your marketing ROI. Unlock secrets to driving substantial business growth through precision targeting and strategic operations.
Access On-Demand
Promotional image for SmartBug Webinar with Rollworks on ABM and RevOps

Access Now!

Register to access the recording and other resources. 

In today's rapidly evolving digital marketplace, mastering Account-Based Marketing (ABM) and Revenue Operations (RevOps) is essential for businesses aiming to drive growth and enhance marketing ROI. This webinar addresses the critical need for businesses to adopt and integrate ABM and RevOps strategies effectively. As organizations strive to optimize their marketing efforts and align them closely with sales to target key accounts more efficiently, the challenges of fragmentation and inefficiency become apparent. Our session offers a deep dive into overcoming these challenges, showcasing how strategic alignment and the use of precise analytics can transform your business approach, leading to significant growth and operational excellence.

In this webinar, we will expand on the following:

  • Essentials of ABM and RevOps: Grasp the foundational elements and the significance of integrating these strategies for business success.
  • Strategies for Alignment: Learn the tactics for aligning marketing and sales teams to effectively target and engage key accounts.
  • Analytics and Measurement: Discover how to utilize analytics for precise targeting and measuring the impact of ABM campaigns.
  • Real-World Applications: Hear about success stories where ABM and RevOps have driven substantial business outcomes.
  • Tools for Success: Explore tools and platforms like RollWorks that can amplify your ABM efforts and streamline your RevOps processes.


Headshot image of webinar speaker Ali Lillie

Ali Lillie

Business Development Executive at SmartBug Media
Headshot image of webinar speaker Julia Bye

Julia Bye

Director of Marketing Strategy at SmartBug Media
Headshot image of webinar speaker Jodi Cerretani (Rollworks)

Jodi Cerretani

VP of Marketing at RollWorks

What will I learn from this webinar?

In this webinar, you'll gain insights into integrating Account-Based Marketing (ABM) and Revenue Operations (RevOps) to enhance your marketing strategies. Discover how to align your marketing and sales efforts, use analytics for targeted campaigns, and measure the success of ABM initiatives. Learn from real-world success stories and explore tools that can optimize your processes for greater ROI.

Who should view this webinar?

This session is ideal for CMOs, marketing directors, and business leaders looking to refine their marketing approaches. If you're aiming to boost your marketing ROI, streamline operations, or target key accounts more effectively, this webinar will provide valuable strategies and insights to help you achieve your goals.

How will you use my personal information?

We may use or disclose the personal information we collect for one or more of the following business purposes: 

  • To provide you with information, products, or services that you request from us 
  • To provide you with email alerts, event registration confirmation, and other notices concerning products, services, events, or news that may be of interest to you 
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections
  • To carry out our obligations and enforce our rights arising from any contracts entered into with our clients
  • To improve our website and present its contents to you
  • For testing, research, analysis, and product development 
  • As necessary or appropriate to protect the rights, property, or safety of us, our clients, or others 
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA

We will not collect additional categories of personal information or use the personal information we collect for materially different, unrelated, or incompatible purposes without providing you notice.

Link to our privacy policy.